Blue Sense Podcast
The Blue Sense Podcast explores how 7, 8, and 9-figure eCommerce brands scale profitably through the intersection of finance, creative strategy, and performance media.
Hosted by Scott Wilkinson, Head of Growth at Blue Sense Digital, the podcast features insights from co-founders, strategists, and industry operators on how to master attribution, creative velocity, forecasting, and operational efficiency in a changing marketing landscape.
Expect unfiltered discussions on financial-led marketing, creative testing frameworks, and what separates resilient brands from those getting squeezed by rising costs and shrinking margins.
Subscribe for conversations that cut through the noise and show you how to grow with clarity, control, and creative discipline.
Blue Sense Podcast
2026 Starts Here: Build a Real Marketing Calendar
In this episode, Scott, Nathan, Gaby, and Ibra dive deep into how to build a smarter marketing calendar for 2026. We tackle why so many brands default to discounting—and how to break that habit with better planning and more creative inputs.
Highlights from the conversation:
• Why early calendars failed: too many sales, no commercial KPIs
• Offers aren’t just discounts—they’re friction reducers
• Creative quality often drives the need for discounts
• How to map financial targets to calendar moments
• The ideal number of revenue peaks (hint: it’s not one)
• How to find underutilised moments and category white space
• Why brand birthdays, bundles, and overstock clearances can outperform
We also explore how to layer brand, seasonal, and cultural events into your planning without relying solely on paid media. If you’re relying on Q4 to hit your numbers, this one’s for you.
Get the latest updates, best practices, and PROVEN eCommerce strategies every day. Subscribe here: @bluesensedigital
Blue Sense is a global eCommerce consulting firm that partners with founders & operators to tackle their biggest growth challenges.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
If you’re an 8 or 9 figure retailer looking for deeper creative insight or performance insight grounded in real finance reach out today.
⬇️️ You can find us here ⬇️️:
Website: https://www.bluesensedigital.com.au/
Instagram: http://instagram.com/bluesensedigital/
LinkedIn: http://linkedin.com/company/blue-sense-digital/
#googleads #facebookads #digitalmarketing #ecommercetips #shopify