Blue Sense Podcast
The Blue Sense Podcast explores how 7, 8, and 9-figure eCommerce brands scale profitably through the intersection of finance, creative strategy, and performance media.
Hosted by Scott Wilkinson, Head of Growth at Blue Sense Digital, the podcast features insights from co-founders, strategists, and industry operators on how to master attribution, creative velocity, forecasting, and operational efficiency in a changing marketing landscape.
Expect unfiltered discussions on financial-led marketing, creative testing frameworks, and what separates resilient brands from those getting squeezed by rising costs and shrinking margins.
Subscribe for conversations that cut through the noise and show you how to grow with clarity, control, and creative discipline.
Blue Sense Podcast
Stop Blaming Seasonality: How To Win Q1 - BSD Pod Ep 8
In this episode, Scott and Nathan unpack why Q1 feels so difficult and how brands can create momentum instead of blaming seasonality.
We cover:
• Why demand drops and returns spike after Black Friday
• Messaging and offers that work when customers feel wallet fatigue
• How to use Q1 as the highest-signal creative testing window
• Media buying shifts that rebuild the funnel for Feb and March
• How simple product launches or campaigns can create artificial revenue peaks
A fast overview of how to plan Q1 with stronger creative, better forecasting and a marketing calendar that doesn’t rely on constant discounting.
Links:
Website: https://www.bluesensedigital.com.au/
Instagram: http://instagram.com/bluesensedigital/
LinkedIn: http://linkedin.com/company/blue-sense-digital/