Blue Sense Podcast
The Blue Sense Podcast explores how 7, 8, and 9-figure eCommerce brands scale profitably through the intersection of finance, creative strategy, and performance media.
Hosted by Scott Wilkinson, Head of Growth at Blue Sense Digital, the podcast features insights from co-founders, strategists, and industry operators on how to master attribution, creative velocity, forecasting, and operational efficiency in a changing marketing landscape.
Expect unfiltered discussions on financial-led marketing, creative testing frameworks, and what separates resilient brands from those getting squeezed by rising costs and shrinking margins.
Subscribe for conversations that cut through the noise and show you how to grow with clarity, control, and creative discipline.
Blue Sense Podcast
BFCM Winners + Losers - BSD Pod Episode 7
In this episode Scott, Gaby, and Ibra unpack what actually drove a record-breaking Black Friday across the Blue Sense portfolio. We break down why 26 brands hit all-time highs, how evergreen ads outperformed expectations, and why scalable structures built across Q1–Q3 made the biggest difference in November.
Over the weekend our portfolio saw:
• Multiple brands hit their first million-dollar months
• One brand hit its first $2M month
• 26 accounts reach record Black Friday performance
We walk through how the team:
• Used strong evergreen structures to scale faster than new Black Friday campaigns
• Applied intraday scaling with clear hourly pacing benchmarks
• Built validated offers across Q1–Q3 that could be pushed profitably in November
• Leveraged winning creatives with heavy social proof inside manual bidding setups
We also cover the biggest surprises of the weekend, including:
• Why simple, clear Black Friday creative outperformed complex production
• Why hype campaigns underdelivered without a clear incentive
• How stock-based discounting tiers protected margin
• Why discount codes struggled versus strike-through pricing
The conversation wraps with what we’re shifting focus to for Q1:
• Growing new-customer lists early in the year
• Testing new offers and funnels while CPMs are low
• Preparing creative velocity and account structure for next year’s Q4 well in advance
Get the latest updates, best practices, and PROVEN eCommerce strategies every day. Subscribe here: youtube.com/@bluesensedigital
Blue Sense is a global eCommerce consulting firm that partners with founders & operators to tackle their biggest growth challenges.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
If you’re an 8 or 9 figure retailer looking for deeper creative insight or performance insight grounded in real finance reach out today.
⬇️️ You can find us here ⬇️️:
Website: https://www.bluesensedigital.com.au/
Instagram: http://instagram.com/bluesensedigital/
LinkedIn: http://linkedin.com/company/blue-sense-digital/