Blue Sense Podcast
The Blue Sense Podcast explores how 7, 8, and 9-figure eCommerce brands scale profitably through the intersection of finance, creative strategy, and performance media.
Hosted by Scott Wilkinson, Head of Growth at Blue Sense Digital, the podcast features insights from co-founders, strategists, and industry operators on how to master attribution, creative velocity, forecasting, and operational efficiency in a changing marketing landscape.
Expect unfiltered discussions on financial-led marketing, creative testing frameworks, and what separates resilient brands from those getting squeezed by rising costs and shrinking margins.
Subscribe for conversations that cut through the noise and show you how to grow with clarity, control, and creative discipline.
Blue Sense Podcast
Don't Panic on BFCM! - BSD Pod Episode 6
In this episode, Scott and Nathan break down how to stay calm when BFCM isn’t pacing to plan. We walk through the key decisions operators should make when revenue, efficiency, or creative performance begins to fall behind target.
You’ll hear us cover:
• How to tell if the issue is forecasting or execution
• Why pacing by hour matters more than reacting in real time
• How to use clean decision checkpoints throughout the day
• Why discount codes hurt conversion rates and how to fix them
• When to scale Meta budgets and when to hold
• How EDM timing swings MER and reading it correctly
• How to think about poor BFCM cohort quality
• Why Google over-attributes heavily during sales
• Why you shouldn’t pivot your offer mid-weekend
• How your annual marketing calendar reduces BFCM risk
Resources from the episode:
• Melbourne Q1 Planning Event (Dec 12): https://luma.com/r0wvz8r0
• Ibra’s breakdown on fixing a BFCM sale quickly: https://www.youtube.com/watch?v=zIGpBXFCsQE&t=39s
• Gaby on fast BFCM creative production: https://www.youtube.com/watch?v=pm7mHLaq1GE
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Blue Sense is a global eCommerce consulting firm that partners with founders & operators to tackle their biggest growth challenges.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
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If you're an 8 or 9 figure retailer looking for deeper creative insight or performance insight grounded in real finance reach out today.
⬇️️ Find us here ⬇️️:
Website: https://www.bluesensedigital.com.au/
Instagram: http://instagram.com/bluesensedigital/
LinkedIn: http://linkedin.com/company/blue-sense-digital/
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