Blue Sense Podcast
The Blue Sense Podcast explores how 7, 8, and 9-figure eCommerce brands scale profitably through the intersection of finance, creative strategy, and performance media.
Hosted by Scott Wilkinson, Head of Growth at Blue Sense Digital, the podcast features insights from co-founders, strategists, and industry operators on how to master attribution, creative velocity, forecasting, and operational efficiency in a changing marketing landscape.
Expect unfiltered discussions on financial-led marketing, creative testing frameworks, and what separates resilient brands from those getting squeezed by rising costs and shrinking margins.
Subscribe for conversations that cut through the noise and show you how to grow with clarity, control, and creative discipline.
Blue Sense Podcast
BSD Pod Ep 5: The Creative Process Behind A New 8-figure Brand
In this episode, Scott and Gaby break down how a women’s fashion brand hit eight figures without increasing ad spend. The win came from a cleaner creative process, better iteration, and a tighter link between data and production.
Over the first 90 days the brand saw:
• 50 percent growth in acquisition MER
• 72 percent growth in new customer revenue
• 29 percent drop in new customer acquisition costs
• 168 percent lift in contribution margin
Gaby walks us through how the team:
• Identified winning templates, cut creative waste,
• Built a predictable weekly production cadence,
• and turned chaos into consistent performance.
The conversation also touches on why many brands struggle with creative output and how to fix that with a clear testing and briefing framework.
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Blue Sense is a global eCommerce consulting firm that partners with founders & operators to tackle their biggest growth challenges.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
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If you're an 8 or 9 figure retailer looking for deeper creative insight or performance insight grounded in real finance reach out today.
⬇️️ You can find us here ⬇️️:
Website: https://www.bluesensedigital.com.au/
Instagram: http://instagram.com/bluesensedigital/
LinkedIn: http://linkedin.com/company/blue-sense-digital/