Blue Sense Podcast
The Blue Sense Podcast explores how 7, 8, and 9-figure eCommerce brands scale profitably through the intersection of finance, creative strategy, and performance media.
Hosted by Scott Wilkinson, Head of Growth at Blue Sense Digital, the podcast features insights from co-founders, strategists, and industry operators on how to master attribution, creative velocity, forecasting, and operational efficiency in a changing marketing landscape.
Expect unfiltered discussions on financial-led marketing, creative testing frameworks, and what separates resilient brands from those getting squeezed by rising costs and shrinking margins.
Subscribe for conversations that cut through the noise and show you how to grow with clarity, control, and creative discipline.
Blue Sense Podcast
BSD Pod Episode 4: Strategy Leads Debate 2025
Episode four from Cape Town brings Nathan and Ibra together for one of our most direct strategy sessions. No fluff, just hard truths on what actually drives growth for ecommerce brands.
In this episode they break down:
• Why most one to five million dollar brands are not ready for an agency
• How to tell if your issue is the offer, the creative, or the product
• Why attribution is misunderstood and often useless
• The real link between profitability, scale, and cash flow
• How to build a useful testing roadmap instead of random experiments
• When creative fatigue is a research problem, not a production problem
• Where forecasting starts and why most brands leave it too late
• How AI changes media buying and where it still falls short
• Why hiring better people outperforms every tactic long term
What you can expect:
• Straight, unscripted thinking from the two strategists behind Blue Sense
• Real examples, blunt explanations, and zero theory
• A clear view of how high performance operators diagnose problems
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Get the latest updates, best practices, and PROVEN eCommerce strategies every day. Subscribe here: https://www.youtube.com/@bluesensedigital
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Blue Sense is a global eCommerce consulting firm that partners with founders & operators to tackle their biggest growth challenges.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
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Sign up for a FREE Action Plan today: https://www.bluesensedigital.com.au/
⬇️️ You can find us here ⬇️️:
Website: https://www.bluesensedigital.com.au/
Instagram: http://instagram.com/bluesensedigital/
LinkedIn: http://linkedin.com/company/blue-sense-digital/