Blue Sense Podcast
The Blue Sense Podcast explores how 7, 8, and 9-figure eCommerce brands scale profitably through the intersection of finance, creative strategy, and performance media.
Hosted by Scott Wilkinson, Head of Growth at Blue Sense Digital, the podcast features insights from co-founders, strategists, and industry operators on how to master attribution, creative velocity, forecasting, and operational efficiency in a changing marketing landscape.
Expect unfiltered discussions on financial-led marketing, creative testing frameworks, and what separates resilient brands from those getting squeezed by rising costs and shrinking margins.
Subscribe for conversations that cut through the noise and show you how to grow with clarity, control, and creative discipline.
Blue Sense Podcast
BSD Pod Episode 2: Testing for Profit - Strategy Fundamentals for 2025/6
In this episode of @Blue-Sense-Podcast, our host and Head of Growth Scott sits down with Ibra, Lead Strategist at Blue Sense Digital, to unpack the fundamentals of testing, measurement, and strategic decision-making in eCommerce growth.
Together, they tackle one of the industry’s biggest challenges: attribution. Ibra shares how brands can move beyond unreliable data and platform metrics to focus on what truly drives incremental growth. From isolating variables and running meaningful experiments, to diagnosing creative and offer performance, this conversation breaks down how to make smarter, data-led marketing decisions that improve business outcomes, not just dashboards.
🎙 Guests:
- Ibra – Lead Strategist
📍 Recorded in Cape Town, October 2025
🎧 Subscribe for more insights from the @bluesensedigital team
👉 If you’re an 8- or 9-figure retailer ready to turn performance marketing into a financial advantage, reach out to the team at bluesensedigital.com.au