Blue Sense Podcast
The Blue Sense Podcast explores how 7, 8, and 9-figure eCommerce brands scale profitably through the intersection of finance, creative strategy, and performance media.
Hosted by Scott Wilkinson, Head of Growth at Blue Sense Digital, the podcast features insights from co-founders, strategists, and industry operators on how to master attribution, creative velocity, forecasting, and operational efficiency in a changing marketing landscape.
Expect unfiltered discussions on financial-led marketing, creative testing frameworks, and what separates resilient brands from those getting squeezed by rising costs and shrinking margins.
Subscribe for conversations that cut through the noise and show you how to grow with clarity, control, and creative discipline.
Blue Sense Podcast
Roundtable on The State of eCommerce - Episode 1 Blue Sense Digital Podcast
In the first episode of the newly relaunched Blue Sense Podcast , filmed in October 2025 while the team got together in Cape Town, South Africa, Scott (Head of Growth) hosts Nathan (Co-Founder), Ibra (Lead Strategist), and Gaby (Creative Strategist) to unpack what’s really changing in eCommerce marketing heading into 2026.
From declining attribution accuracy to creative fatigue, shrinking margins, and the rise of “back to fundamentals” marketing, this conversation dives deep into:
• Why measurement is no longer the marketer’s safety net
• The operational and financial blind spots killing profitability
• How to scale creative without scaling waste
• Why most brands test the wrong way—and how to fix it
• How to plan your 2026 creative and media strategy by month
• What Meta’s latest algorithm changes mean for advertisers
• Why AI-generated creative is changing the rules (again)
Whether you’re a 7-figure founder trying to escape the discount trap or a 9-figure retailer refining global efficiency, this episode gives you a clear lens on what separates resilient brands from those getting squeezed out.
🎙 Guests:
- Nathan – Co-Founder
- Ibra – Lead Strategist
- Gaby – Creative Strategist
📍 Recorded in Cape Town, October 2025
🎧 Subscribe for more insights from the @bluesensedigital team
👉 If you’re an 8 or 9-figure retailer ready to turn performance marketing into a financial advantage, reach out to the team at bluesensedigital.com.au